Creative direction, graphic & mobile design, branding
The 2019 creative brief for Schweser detailed the serious nature of preparing and taking the CFA exam. Messaging related to the level of commitment an individual would need to be successful on exam day, and how Schweser materials are key to this success.
The use of the gradient trend and bold colors offer a supporting emotional tone to the imagery and the messaging. Images showcase the early morning study session or the late night practice needed to complete the amount of dedicated time a candidate should spend preparing.